We offer two Genuine Toyota Batteries that provide the optimum quality/value your customers are looking for.

The TrueStart™ is our premium battery that meets or exceeds Toyota specifications for all vehicles. The TrueStart™ is the only
warranty service replacement battery approved for original Toyota battery replacement.

The True-2™ is a value battery line that provides solutions for your more price-conscious customers and is not used for
warranty repair.

Important Points to Convey to Your Customers
Many of your customers may mistakenly equate high Cold Cranking Amps (CCAs) with superior quality. What they fail to
understand is that high CCAs often mean minimal Reserve Capacity (RC), the ability to hold a charge and provide cranking
power time after time. This imbalance between CCAs and RC can negatively affect battery performance and longevity.

It’s important to convey to your customers that CCAs compete for space with RC in a battery, and Toyota TrueStart™ batteries
provide the optimum combination of the two approved by the Toyota engineers who designed the vehicle.

       PRODUCT FEATURES: Genuie Toyota batteries made specifically for Toyota vehicles.            

TrueStart: Only OE service warranty replacement battery
84 month warranty
Years 1-2: 100% of parts, service and towing
Years 3-4: 50% of TrueStart MSRP
Years 5-7: 25% of TrueStart MSRP

True-2: A Genuine Toyota service replacement battery
60 month warranty
Months 1-18 : 100% of parts
Months 19-38:50% of True-2 MSRP
Months 39-60: 25% of True-2 MSRP